Pilar de la Horadada is the most southern town of the province of Alicante and the Costa Blanca. It is home to thousands of British, German and Northern European expats. Until 1986 this town belonged to Orihuela and because of that, it is a relatively young municipality. Agriculture and residential tourism brought development, without forgetting to mention the commercial and service sectors. Above all the town owes lots to the summer climate, with medium temperatures of 18 degrees and mild breezes.

Pilar de la Horadada forms the touristic centre of the southern part of the Alicante province. It shares this centre with Guardamar del Segura, Orihuela and Torrevieja. The village lies next to the motorway AP-7 with several exits and the coastal national road N-332. Both the Alicante airport and the Murcia airport are easy to travel to. In earlier days Pilar de la Horadada was slightly isolated and as a result, there is no direct train connection. However several bus lines coming from Murcia and Alicante stop in town.